Tuesday, April 8, 2014

How Doing Product "Drops" Has Helped FTF

Over the past few months you've no doubt noticed a change in the way we release new products for sale.  

Now we "Drop" 1-3 new products on a specific date and time every 3 weeks.  

Some of you may be asking "Why are we doing it this way?"  Here are some answers:

It is much better for us AND FOR OUR DONATION TOTALS to sell 1 shirt 50 times than to sell 50 shirts 1 time.

We can promote the Drops like live events and use them to generate buzz around the FTF brand which is always good.

For each Drop we spend 1 week generating ideas and designing the products.  1 week printing and making them, and 1 week marketing and promoting them.  

Thus, we have better designs, better quality, more cost effective products, and we are able to let more people know when they will be for sale.

All of this adds up to more money for our donation recipients which is the goal of our entire operation.

Week 1:  Design  >>>  Week 2:  Printing  >>>  Week 3:  Marketing = HIGHER DONATION TOTAL   

The picture below of our Limited Edition "Against All Odds" shirt that we did for a Drop is a good example of how that buzz created around the Drops helps our brand.  

The picture was shared 481 TIMES on facebook, which generated a ton of buzz and brought many new eyes to FTF.

Our goal with the drops is to sell more shirts at each one than we did on the last one.  The more people that know about FTF the more we grow, and the more we grow the more we are able to donate.  

Thank you guys for supporting Fight the Fight.


Tuesday, April 1, 2014

Big Weekend Ahead for FTF

On Friday, April 4th at 7pm CST we will be having our biggest, best new product drop yet.  In this Drop we will be releasing the 3 shirts pictured above.  

These 3 items will be available in limited quantities for online purchase only.  In the past the items we've released at our product Drops go very quickly.  Be sure to be online at 7pm CST on Friday if you want to grab one.

We will also have our FTF Product Booth set up the Ageless Fitness Spring Vendor Show in Gillespie, IL from 9:00am - 12:00pm on Saturday, April 5th. 

All of our products will we available for purchase, and we will have many items available at clearance prices.  

Stop by and see us if your are in the area.   It's always nice to be able to talk to our supporters in person, and this is a great opportunity for those of you that don't like purchasing online to pick up some FTF gear.  The pic above is from one of our previous product booths.  

Here are more details on the new items for the Friday night (online only) Drop:

Team FTF Youth Tee

With the positive message and cause that FTF stands for we always enjoy seeing kids wearing FTF gear.  This one was designed especially for kids who want to support FTF and, of course, to have the coolest shirt in school!

$20 - Youth X-Small - Youth X-Large

FTF Soul Strong Tee

Strength starts inside with the Soul and moves outside to the body.  "Soul Strong" means strength in mind, body, spirit, and faith!

$22 - Adult Small - XXL

FTF "Always on My Grind" Tee

This design was inspired by the hard-working, blue-collar attitude our supporters and staff take towards the success of FTF.  Every day we work and "grind" hard to take FTF higher and higher to drive our donation totals higher!

$22 - Adult Small - XXL

Come out and see us on Saturday at Ageless Fitness and/or pick up a new item online Friday night!


Sunday, March 30, 2014

Survivor Story: Jozette Spaid

Written and Contributed by Katie Tilley

Jozette Spaid is a 2010 graduate of Carlinville High School, and quite possibly the most inspirational young woman in Macoupin County.  The youngest of five children of Joyce & Mark Spaid, both residents of Carlinville, she is a senior at SIUE majoring in Mass Communications. 
Although she was diagnosed with Stage 2 breast cancer on her 22nd birthday, Jozette has maintained a positive outlook and perspective.  

She carried a full credit load this semester at SIUE, and just weeks after starting treatment, went on to perform at Dunham Theater in a stage production of Spring Awakening, proving to those around and aware of her, that nothing can hinder the achievement of dreams and aspirations. 

When I asked her how she keeps her spirit so high,she replied, "The main thing that keeps me going is my friends and family.  I know that no matter what, I'm not alone." 

Jozette started chemotherapy in late January and will continue every other week until some time next May.  She begins radiation treatments this summer.  As we all know, chemotherapy and radiation treatments are some of the hardest days for cancer patients.  

They endure bouts of nausea, headaches, and the worst for some, hair loss.  But not Jozette.  As she began to lose her hair, she chose to cut it into a shorter style, then just a few days later(it went FAST!), she made the best of it, and cut it into a Mohawk. --I think we can all appreciate how undeniably cool that is.

In a society where a failed sim card can ruin a day, Jozette Spaid is a beacon of light reminding us that there is always a bright side and a reason to keep pushing forward, no matter the obstacles ahead. 

With her medical expenses piling up, her friends and family ask for your support during her donation period with Fight the fight.  Jozette has the confidence, energy, and spirit to win this fight...And SHE WILL!


50% of the profit from all Fight the Fight purchases made from July 20, 2014 to August 9th, 2014 will be donated to Jozette to help cover her medical expenses.

Thank you for reading Jozette's story and for supporting Fight the Fight.  You can share it with your friends by clicking one of the buttons below.....

Wednesday, March 26, 2014

Gillespie vs Staunton Kicking Cancer Game April 9th

The Gillespie Lady Miners and Staunton Lady Bulldogs high school soccer teams recently sold pink Fight the Fight Kicking Cancer t-shirts and will wear special pink jersey for their regular season matchup on April 9th. 
The proceeds from the shirt sales benefited/will benefit the donation recipient for Fight the Fight at that time.  All together the teams sold more than 260 of the Kicking Cancer shirts, and the resulting donation to an individual(s) in need was over $900. 

The Kicking Cancer shirts are available in our online store for Pre-Order until Friday, March 28th at 7:00pm CST.

A special thanks to the coaches and players from both teams for working hard to sell so many shirts.  We hope you can all come out to the game and wear your pink on April 9th.


Sunday, March 23, 2014

Monday Motivation: Get in the Game...

You will never know how much you can accomplish until you put yourself in the game.  Whether it's business, or life and relationships there is no chance of seeing any progress or change unless we are willing to put a part of ourselves out into the world.  

In The Hunger Games movies and books the saying goes "May the odds be ever in your favor," but in reality, if we sit back, stay in our comfort zone and don't take risks "the odds are NEVER in our favor."  

Life is kind of like poker.  You can't win what you don't put in.  

It's true that if you risk big you could lose big.  But we can turn the odds on the house if we bet on ourselves and the pursuit of the dreams we are so passionate about and energized by.  

When most people hear their alarm clocks go off on Monday morning the last thing they want to do is get out of bed and face the day.  

What if, instead of dreading Mondays, you looked forward to them?  What if you weren't worried about vacations because you have set up a life you don't need a vacation from?  

Chase your dreams!...


Wednesday, March 19, 2014

Join Team FTF in the Ageless Spin-A-Thon and 5K

At Ageless Fitness in Gillespie, IL we are doing a Spin-A-Thon to Benefit Autism Awareness and along with a 5k Easter Themed "Bunny Run" on April 5th.  

There will also be a vendor show from 9am - 12pm on April 5th to coincide with the events at which we will have an FTF Product Booth. 

Here's the catch:  At Ageless we are doing a contest among the employees to see who can get the most people to do the 5k race on their team.  The employee who wins will receive a mystery prize.  

IF TEAM FTF wins and we can get the most people to do the race we will GIVEAWAY THIS MYSTERY PRIZE ON THE FTF FACEBOOK PAGE.  

The proceeds from the 5k entry fee and any pledges or donations at the Spin-A-Thon will be donated straight to Autism Awareness.  With that said here is how to take the next steps:

===>  Click Here for 5k Details and Registration Info

===>  Click Here for Details on the Spin-A-Thon

=== >  Click Here for Details on the Vendor Show

Let's come together to Benefit Autism Awareness and the FTF Community.....not to mention all the fun you'll have participating in the event with friends!!!

Email or message us with questions,