Picture: Laura Ranger shooting Katie Lloyd, Shelsie Timmermeier, and Hannah Ruffatto
It was 95 to 105 degree with no air movement in every room we shot. The kicker is that many of the products we had to shoot were sweatshirts. Picture wearing a sauna suit, and having to hold still, smile, and not look like you are sweating in the most run down building you have ever been in for 2 hours. And everyone who was in front of the camera had little or no modeling experience...Oh yeah, and we chose the most haunted building in North America to do it!
Picture: Katie, Shelsie, and Laura sweating it out to get the shot.
As soon as we all got our bearings the whole shoot started to go better. We braved the 100 degree, haunted hallways for the backgrounds and settings that are going to make the photos stand out. As I told Liz at the end of the day, "We won't look back on this and say we didn't take enough risk."
I have a list on my desk of Daily Actions I take to keep Fight the Fight moving forward as a business. One of them is to "take one outside-the-box action each day." Well this would definitely qualify as outside-the-box. Especially since I was the only male we had to shot in the men's items...lol
Picture: This was the famous haunted boiler room right across the hall from where we were shooting. Notice what looks like a white orb in the center of the photo.
Picture: This is the haunted storage room below the gym. I would not even attempt to go down the steps.
One lesson I learned from the whole experience of organizing and executing this whole thing was that taking risks to make progress is a scary thing (literally), but sometimes when you put in enough hard work those risks pay off. And these pay offs are where the magic happens that creates progress in business and in life.
Second, I learned that if we want to create something truly great with Fight the Fight it can't be done alone. 9 people were on the set for the photo shoot, and we could not have never pulled it off without every one of them. We couldn't have gotten Fight the Fight to where it is, and we won't be able to get it to where we want it to be without your help.
Picture: Justin Robbins, Nicki Burke, and Liz getting everyone ready between shots.
Lastly, to blaze a trail that hasn't been traveled before sometimes it takes doing things that might seem crazy. BUT, as they say in Vegas, "You can't win big unless you are willing to push all your chips in the middle from time to time."
When all was said and done I think we pulled it off, and I think the pics are going to help FTF look like a professional clothing brand and get us one step closer to becoming a house-hold name, which will allow us to increase the amounts we donate to people in need.
We will be posting all the pictures from the shoot to our facebook page soon, and we will be creating Look Books for the Fall Collection. Thank you for supporting Fight the Fight. One thing's for sure, there are some cool new products coming your way...
- Photographer: Laura Ranger Photography
- Models: Katie Lloyd, Shelsie Timmermeier, and Hannah Ruffatto
- Stylists: Nicki Burke and Liz Visintin